Design Group Italia
Client: Oral B
The ambition: Reduce people's lifetime cavities by enabling them to brush better.
Design pitch brief: Developing an innovative and desirable device structure and define the digital screen experience on the product.
Role: UX Design
- Product definition: use cases and value proposition.
- Definition of the information hierarchy for the brush visuals.
- Production of the Interaction flows.
- Definition of Visual Identity.
- Supervising industrial designers from initial explorations to definition of the final product language.
1 project manager, 1 UX designer, 2 industrial designers, 1 mechanical engineer, external contractors for prototyping.
App development by RGA.