Design Group Italia
Client: Oral B
2014/2015

The ambition: Reduce people's lifetime cavities by enabling them to brush better.

Design pitch brief: Developing an innovative and desirable device structure and define the digital screen experience on the product.

Role: UX Design

- Product definition: use cases and value proposition. 

- Definition of the information hierarchy for the brush visuals.

- Production of the Interaction flows.

- Definition of Visual Identity.

- Supervising industrial designers from initial explorations to definition of the final product language.

1 project manager, 1 UX designer, 2 industrial designers, 1 mechanical engineer, external contractors for prototyping.
App development by RGA.