2014

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At the beginning of 2014 I found myself having a curios conversation with Lunk Jayanata an Indonesian investor and entrepreneur who was dreaming of starting a wooden bicycle company from recycled wood.

Few months after we were launching Woodencycle at the Design Week in Milan. 

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As Creative Director I’ve been developing from the first design sketch in December 2013 to the brand identity strategy and product launch during the design week in Milan April 2014.

- Designed 3 bikes and managed the production phase in Indonesia 

- Envisioned the brand identity and strategy

- Managed partnerships with bike elements producers as Brooks for the saddle and Italian bike shops for the wheels

- Managed partnership with Jill Sander for clothes and shooting day

- Hired and collaborated with Art Director,  Video Producer, Photographer, Models, and Milan bike shops owners

- Managed the brand and product launch at the Design week, venues, logistics & press

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Woodencycle are now exposed at Triennale Design Museum exhibition 'Women in Italian Design' and are available on request on the company website.