Design Group Italia
Client: PepsiCo - Design & Innovation
February - April 2014
In collaboration with the Pepsico Design & Innovation team we defined a strategy for near future new Pepsico Vending Machines that led to the development of Spire 2.0.
UX Research & Strategy
- Organised internal workshops with Pepsico design and management team to define brief, scope and project timeline.
- Research, mapping and tech scouting
- Ideation of possible ‘moments’ features and scenarios to develop new vending machine experiences
1 project manager, 1 UX Designer in collaboration with 2 designers from Pepsico Design & Innovation Centre